Your Local Advisor
Meet Phil Dawson
I work with small business owners and leadership teams who want more clarity, structure, and control – without burning themselves into the ground.
Over the past 14+ years, I’ve owned, operated, and exited multiple small businesses, and worked closely with founders across retail, hospitality, and service-based industries.
I’ve led multi-site operations, managed large teams, navigated tight margins, and made the kinds of decisions that only come from being in the seat – when the pressure is real and the consequences matter
That experience now shapes how I coach: calm, practical, and grounded. I don’t deal in theory or hype – I help owners make clearer decisions, install simple structure, and build businesses that actually support their life, not consume it.
Most of my clients aren’t broken – they’re just carrying too much.
My work is about reducing noise, creating space to think, and helping people lead with confidence again – both in their business and at home.
Based on the Mid North Coast, I work closely with local business owners who want to build something sustainable, profitable, and aligned with the life they’re trying to create.
Business Advisor
Working with clients on a Return-On-Investment (ROI) basis.
This means the income made by clients as a result of working with us must be at least a 5 times ROI. We believe fee structures should be transparent and accountable. For this reason we have proprietary software to ensure both client and advisor have an ROI “fit” before starting a program.
The objective of a client partnership is to meet agreed performance standards to:
Maximise client income…
Rationalise client effort…
Optimise client scale…
Promoting Locals
Every one of our consultants lives in a local community and drives past hundreds of businesses every day.
Every one of our consultants lives in a local community and drives past hundreds of businesses every day.
Since TAN was established in 2014 we have met, promoted and helped thousands of local businesses with this program. Help has taken many forms from Free PR where businesses are promoted on our social media platforms through to assessing businesses for profit potential. Often business owners will simply want a few pointers from an outside perspective.
All our consultants do this on a voluntary basis as their contribution to building business success.
Planning Sessions
Quarterly Planning
- Every business owner needs to step away from the day-to-day running of their business to think about longer-term issues and opportunities.
- Often the best environment for this is with other business owners who are faced with the same challenge of balancing their operational role with their longer-term role of leading and managing their business towards its goals.
- Quarterly Planning Sessions make this easy where business owners are provided with a structured format to build their plan.
- All planning sessions feature our signature 1-Page Plan that lists out 3 core projects for the upcoming quarter and a scoreboard for monitoring results over the period being planned for.
- Business Owners are provided with a workbook and planning guide to ensure they walk out clear, focused and ready to achieve the projects they have set.
5 Week Challenge
Get your business to pay you more with our free Coffs Harbour business owners program and make your business more profitable & easier to run - no theory, no time-wasting... just fast, bankable results.
Trusted Advisor Network
Phil Dawson is a part of a dedicated team across Australia & New Zealand.
Our past 18 years in the advisory space has been the catalyst for developing our break-through approach.
Our programs are only offered to clients on an ROI basis after businesses have been analysed to determine the upside available to the business owner. Businesses must demonstrate a 500% ROI to be eligible for a program. This approach has been developed after years of in-field experience of being consultants, coaches, trainers and presenters.
Most importantly, over the last 12 years TAN has developed a deep understanding of working with business owners from every industry imaginable.
It has allowed us to continually develop leading methodologies, systems and intellectual property that makes up our program material. The synergy of working in partnership with our team along with such diverse clients has given us a collaborative culture that has become the most valuable part of the way we operate as a network.
